Advertising techniques continue to grow in diversity as bloggers find new ways to earn money from their content. Traditional AdSense ads have started to decline as bloggers find direct partnerships to be more rewarding and less obtrusive to the readers. Indeed, the traditional advertising landscape is changing. While content farm websites continue to feed their readers crappy advertisements, new alternatives offer unique and authentic options for making money with your blog. Those alternatives include things like sponsored content, direct advertising, content subscriptions, and product-specific advertisements.
Google hasn’t received very great reviews for their advertising modules in recent years. In addition, ad blockers are making it harder for bloggers to earn revenue through traditional advertising. Analysts expect that the use of ad blockers is going to grow by 100% in the coming five years. That means a lot less revenue for journalists or anyone who publishes content on the web. To shape a better future, bloggers need organic and user-friendly methods to promote advertising material. Static ads are a great example of how single products can be promoted to earn solid monthly revenue without running thin keyword-based ads. The same goes for creating paywall content. In exchange for a monthly subscription, you could up the ante of your advertising model. Provide exceptional and unique content that readers won’t find elsewhere.
The following plugins for monetizing your WordPress blog illustrate the diversity that advertising offers. Please share with us your own advertising experiences as a blogger. Feel free to recommend to others what networks work the best for you.
Ad King Pro
Ad King Pro specializes in banner advertisements. Banners are a very common way to advertise products, affiliate products, your own products, and similar items that would indicate a direct advertising technique. You can also add your AdSense ads if you prefer. The settings menu is a quick dropdown that lets you select between static and animated advertisement techniques. The shortcode ensures that you can position your ads anywhere on your WordPress website. Enable banner rotations to deliver visitors a unique experience each time they open your content pages. The additional feature is the Google Analytics integration. It lets you track the performance of your ads through unique link attributes. You can also schedule when the ad will start and end.
WordPress Mobile Gesture Monetization
WordPress Mobile Gesture Monetization provides a completely unique way of monetizing the mobile website of your WordPress blog. The algorithm this plugin provides far exceeds the average features of other similar plugins. Errnio has put in the work to ensure that WordPress bloggers will get rewarded for each of their content pieces. Specifically, the engine of the plugin is focused around user interaction with your content—scroll events, swiping, tapping, or zoom actions. Each step of the way, the plugin will provide the users with an alternative way of expanding their knowledge about your content. Any outgoing actions that users complete (like search or clicking on banners) will yield some revenue.
Videe.TV Video Monetization
Videe.TV Video Monetization is not a plugin for monetizing your videos. Videe is a collection of thousands of promoter videos. They add their videos to your blogs, which in turn will generate revenue for you. When you install the plugin, you get access to the full collection of Videe’s videos. You can browse them and then put on your own blogs. For each impression, you’re going to earn a little bit of money. For high-traffic sites, this revenue could quickly ramp up as you’re sharing videos relevant to your own content. Analytics are built-in, so you can track your earnings in real time.
The videos are mostly high-quality and will work with HTML5 browsers. You can also use a custom-featured image for all your videos. This ensures maximum exposure and informs the visitors about the context of the videos.
Ad Blocking Detector
Countless bloggers are looking for optimal ways to monetize their content. Many others, though, are fighting with common ad blockers to prevent users from avoiding advertisements on their blogs. The market for ad blockers has grown into a problem, particularly for media websites like Forbes, which heavily relies on the advertising revenue to keep their content websites alive. Unfortunately, it doesn’t look like ad blockers will be gone any time soon. Sure, static banner ads will work with ad blockers because they can’t really be interpreted. Using Google Ads and displaying those ads on a site with an ad blocker enabled won’t work. This creates problems because any technology-aware web user is going to naturally use an ad blocker to have a more smooth content experience.
WordPress bloggers suffer from this a lot, too. The only measure, at least up until now, is to use an ad blocker detector. This can inform users that you’d like them to disable their ad blockers so that you can earn. It’s a drastic step, but at this time, it’s the only right step that concerned bloggers can take.
There isn’t a reason why WP users couldn’t add ads themselves through custom theme files. Usually, when it comes to AdSense, that is the best approach anyway. However, plugins do add some layer of extendability. This is so, particularly when it comes to positioning ads within the content itself or adding custom rules in terms of who should see the ads and how frequently they should be displayed.
Ad Inserter adds more layers of features that make adding ads to your blog an exciting task. It aims to help bloggers add Amazon and AdSense ad codes to their content. It provides custom features like category, tag, url, and referral whitelists and blacklists. These could help you position unique ads in unique parts of your website. You can select from a custom shortcode or use custom PHP functions to add your ads directly into theme files. You can also display ads on posts, pages, or categories, search, and archive pages. These features give you the power over your ad placements. You can choose whether to show ads after the first or the third paragraph depending on the type of content that you publish.
Insert Post Ads
The best placement for AdSense ads is a frequently searched keyword. Webmasters and marketers alike want to know the most common and certainly the best spots on a content website to place an advertisement. For many years now, that best spot has been the content grid itself. Placing ads alongside your content means that users will be exposed to those ads every time. While sidebar ads tend to work out pretty good as well, it will be hard to match the click-through rate of an ad placed two or three paragraphs after your content has begun. So, the team at WPBeginner took those marketing lessons and applied them to a single plugin: Insert Post Ads.
Once installed, the plugin gives you a simple config panel where you can create custom ads (preferably AdSense ads). You can insert them within your content area depending on your own settings and whether it should be centered, left, or right side. If AdSense or similar ads are your thing, then this plugin is literally everything you could possibly need.
Mobile Ad for WordPress by AdsOptimal
AdsOptimal has been helping publishers add mobile ads to their content websites for a long time. It’s also one of those rare businesses that actually embrace technological change. It works on engines and algorithms that can insert ads into virtual reality applications and games as well. Choose from a selection of advertisement types, like banners or inline ads. Set custom settings on the amount of times a user should encounter a particular ad. Another feature displays ads only after mobile users have finished reading the content.
LH Multisite Ads
Multisite WP blogs, although fairly popular, aren’t always mentioned in the form of global plugins. LH Multisite Ads is a fork of the popular Insert Post Ads plugin. However, it is configured so that you can insert ads across all of your multisite blogs from a single main dashboard. The ads are going to be added to the post content, and you can specify their placement.
Simple Ads Manager
Sometimes a plugin is called simple, yet when you open the list of features in your dashboard, it becomes overwhelming. Actually, a simple plugin usually means having all the necessary functionalities in one place. It will take only a few minutes to learn its features and true potential. A great example is Simple Ads Manager for WordPress. It takes into account the most prominent features you’d find on world-class ad networks. Also, it delivers them effortlessly to your WordPress blog. That includes ad logic management to rotate ads based on your own inputs. You can also select custom ad locations based on your own judgment.
Advanced Ads really takes care of the business here. Choose from three unique ad types: plain text and code, rich content, and AdSense ads. All three types, once selected, can be configured for their display options. For example, choose display positions and custom margin settings to position ads exactly as you require. Other conditions include the management of enabling and disabling ads for homepage, single pages, search results, and other prominent WordPress content areas. There are more than 10 unique placement options, including sidebars and header navigations. Showing ads in particular scenarios is perhaps the main feature of Advanced Ads. Serious bloggers who operate visitor-heavy content websites are going to benefit greatly from being able to add advertisements effortlessly to multiple locations from a single dashboard panel.
Corner ads have been done before, but not as frequently to really understand their benefits. For one, corner ads are quite eye-catching not only because they are so rare to see but also because they add a unique design experience to the website. Users are surely to notice the little slip in the side of the corner.
This way, if your visitors are loyal to the content you provide, they will feel inclined to open up the corner ad and see what you have to offer. You can fully customize what appears in the corner ad element grid. Add any kind of content or ads there that would be helpful in generating more revenue for you.
AdPlugg WordPress Ad Plugin
AdPlugg’s engine provides an analytics system that can track the performance of each unique ad block that you create using the plugin, you can also add a custom banner that would encourage your readers to advertise on your website. The ads can be management from the dashboard to be placed anywhere on the site, depending on how you have structured your content and sidebar appearance. You can create multiple ad blocks and then rotate them for maximum exposure. Zones let you create ads for a particular part of your website, and then analyze their performance for that particular zone, giving you a chance to understand how your design interacts with clickthroughs, and whether some zones perform better than other ones.
Another great way for bloggers to earn revenue from their content is through external content platforms that can deliver your website relevant content through a widget, and any time your users indulge in promoted content, you get a share of the revenue generated for that click. This is a wonderful way to give your readers a chance to learn more about the topics you write, through the means of external websites that are relevant to your own niche.
You won’t have to worry about the widget appearance either, administrators can style the widgets to fit their design standards effortlessly. The in-built algorithm carefully monitors the habits of your visitors, and with time delivers to them only the content that the algorithm believes is going to best serve their interests. The rich analytics engine can report the most detailed statistics about your ads widget, and how it could be tuned better to increase your revenue based on user interests.
Sponsorships have helped bloggers earn a great deal of revenue through the simple means of selling ad space to clients that wish to promote their own websites and products on your blog. With the Sponsors plugin you can compliment your blog with the people that support you, the clients that make your project possible. Through the Sponsors Edit dashboard, you can create as many sponsors as you’d like and not only add their website, description and logo, but also categorize them. Then, a widget can be used to display the sponsors anywhere on your WordPress blog, or at least on the pages that are widgetized.
If the previous sponsors plugin didn’t cut it for you, perhaps the project from Cr3ativ will. They’re equally similar plugins, with the exception that Cr3ativ has a little bit more functionality added to it, like shortcode support, but also an extended widget that can be configured to display or not to display individual information about your sponsors globally.
Ahalogy Sponsored Content
Sponsored content is a huge monetization method for any blogger, writer, or journalist. Yes, in some ways it has ruined the journalism transparency that we all have gotten so used to, and it’s true that sometimes sponsored content can seem a little pushy, but in the end — the choice is yours, whether you want to feed your readers with bullcrap content, or give them something real, and tangible. Not all sponsored content needs to be about products, it could be educational and insightful articles that are complimented with simple notices about the post being sponsored from a partner website. This could lead to deeper development of monetary relationships, where advertisers would want to return to you because your readers are engaging their content the best.
This is more of an external plugin that can integrate your existing Etsy store into your WordPress blog, without having you have to do it manually. Basically, you activate the plugin, specify your store address and the products will be possible to display on your blog with as shortcode or a widget. Etsy has helped individual creative artists and craftsman to earn millions of dollars in revenue, and why not tell your own blog readers that you’re selling unique work on Etsy. It can only lead to better understanding between yourself and your readers, and revenue is an added bonus.
Premium Plugins for Monetizing a WordPress Blog
Advertising concepts can be found everywhere where there is discussion about extending the possibilities of your website, and that applies to premium plugins that also look outside of the box to come up with great alternatives for making your blog profitable. We showed you the best of the best free monetizing plugins, and now we wish to introduce you briefly about the plugins that can only be purchased through a financial investment. Sometimes you have to give a little to gain a little back, but in the case of advertising — the following plugins could truly change your advertising strategy, and give you new ideas for how to bring home the bacon.
Engaging your users to become a part of the future of your website is a great way to generate revenue, but also closer connection with those who enjoy reading your content. Article Sponsorship is a plugin that allows your content readers to sponsor a piece of article, and have their name displayed at the bottom of the article as sponsors. You can automatically add the sponsor widget to all of your posts, or manually to the posts that you believe are going to generate the best revenue for you. Payments can be accepted through PayPal, Skrill, and AlertPay. You have full permissions over the list of sponsors and can manage their own entries and payments in any way you prefer. Sponsorships can be limited to a few days, or unlimited, depending on the kind of sponsorship options you’re offering.
ADS – Modern WordPress Ad Plugin
Want to sell ads directly to your readers, from the front-end of your WP blog? Now you can, with ADS! A complex platform for managing, selling, and offering ads to anyone who browses your website. Create offers that users won’t be able to resist as you give them a chance to purchase ads for individual posts and pages. Stats can be accessed from your dashboard to learn about ad views, ad clicks, and clickthrough rates for each individual set of ads. Supports PayPal payments, the most popular payment gateway on the web. Users can select a time for which to display the ad for. One week, a month, or a year. Prices are calculated accordingly to the requirements of the buyer. Orders can be managed by the site administrator and completely revamped if necessary. Custom styling options are possible through CSS modifications.
And don’t think twice about responsiveness, the plugin works great with tablet and mobile devices alike. The plugin author provides a reliable support package that will guide you or help you through any of the steps that you make during your installation process.
Interstitial Ads for WordPress
Want to show ads on all but one page? Wish to show ads on homepage always? Give users the option to close ads? Those are the things that the Interstitial Ads plugin is great at. You can create custom ads countdowns, or create wait times. You can also set a page load wait time, to show ads only after a few seconds have passed since the user has been interacting with the page. All these moderns features that make ads more dynamic for the user to interact with. Create demo content for users to preview, promote your email subscription services, give your users a preview of affiliate products that you particularly enjoy using, insert custom HTML5 ad codes from any of the major advertising platforms on the web, you can even use it for selling your own custom digital products, or physical if that’s your thing. The uses are endless.
Ad Overlay Anything – videos, images or text
Overylay ads if not executed properly can be quite annoying to the user. It’s true. Many big media platforms tried to experiment with overlay ads, and it never worked out. There are still affiliate marketing platforms out there as well, that promote full-page overlay ads, but do little to improve the user experience. That’s why Ad Overlay Anything for WordPress is so unique. Although an ad overlay plugin, the functionality respects the experience of the user, and you can configure the overlays to be as smooth, and distraction-less as possible. Promote your video content, or direct offers every time a new user visitors one of your pages, through an overlay. Money is waiting to be earned.